sustainawhaa?

Thanks to Kathleen for the info on libraries and their relationship to sustainability, particularly as it relates to the environment. I was speaking in my last post about institutional sustainability – but Kathleen’s post made me wonder: is it just a twist of familiar (and perhaps non-threatening) words that has us talking about accountability, particularly in terms of funding? If it were caged in business speak, would we be able to hear and participate? Is the conversation sustainability really more about pr or marketing? And, how much of what we do, or are willing to do, has to do with how we talk about it?

Are we more comfortable learning the process of “telling the library’s story” than we are with formalizing a marketing strategy? Are there ways in which this comfort zone becomes a box we can’t see outside of?